About Us

Founded in 1986, CRMG Holdings Limited offers a diverse portfolio of home furnishing and lifestyle brands that satisfy our customers' needs through a blend of operating efficiency, effective use of technology, and talented people. We build our competitive advantage by achieving economies of scale through our single operating platform and our in-depth understanding of the market. Businesses comprise sourcing and retailing of quality products with brands such as Pricerite,www.pricerite.com.hk, TMF, etc.

Pricerite is one of the largest home furnishing specialists in Hong Kong. Upholding the “Living Smart” principle, we are committed to offering total smart home solutions to improve the quality of living and enhance space utilisation for our customers. Our extensive sourcing network in Mainland China and around the world best demonstrates our strengths in supply chain management and product development, offering a selection of versatile household offerings that are multi-functional, extensible, modular, as well as transformable, enabling us to work directly with manufacturing partners to ensure all our products are with great value.

CRMG pioneers to develop ‘Omni Channel’ in Hong Kong. This has revolutionised the Hong Kong home furnishing market with easy access to our comprehensive network of outlets and e-shopping channels through a variety of digital devices, enabling our customers to enjoy a quality shopping experience, anytime, anywhere. We have a long heritage of adopting advanced technologies to enhance our operating efficiency. From back office support to product and service offerings, marketing communication and supply chain management, we strengthen our competitive edges through a balanced fusion of technology and people.

With a series of multi-functional design concepts and high-quality imported accessories, TMF home design services tailor-make home-sweet-homes for customers to manage their living space in a smart way. This, together with Pricerite’s comprehensive range of ready-made furniture, household items and home appliances, makes TMF the ultimate one-stop home design centre for local families.

CRMG upholds the “People-oriented” principle, and attain leadership by innovation — in product mix, merchandising, store layout and entire market strategy in home improvement product retailing. Our constant efforts to increase our understanding of customers’ expectations and needs through the use of information technology to gain accurate and timely data and use of market research tools drive our customer-focused innovations.

We deliver through a balanced fusion of technology and people. We utilise technology to enhance product delivery, operating efficiency and ultimately our logistical strength. We complement this with our dedicated workforce to develop and source the best products, to build our brand and create our customer-friendly shopping environment, as well as to assist our customers with the best service possible.

We are known for our relentless effort in pursuing dedicated services and product innovation, resulting in high acclaims such as

(1) HKMA/TVB Awards for Marketing Excellence: Excellence Award, Distinguished Marketing Leadership Award, Outstanding Marketing Professional Award, Citation for Outstanding TV Campaign, Citation for Innovation, Citation for Digital Marketing
(2)TVB: “Most Popular TV Commercial Awards” and its “Most Popular Female Talent: Merit Award”
(3)Hong Kong Retail Management Association:“Service and Courtesy Awards”
(4)Hong Kong Brand Development Council: “Top Brand Ten Year Achievement Award” & “Hong Kong Premier Service Brand”
(5)Hong Kong Awards for Industries: “Consumer Product Design Award”
(6)Hong Kong Tourism Board: “Outstanding QTS Merchant Awards” – Gold Award
(7)Hong Kong Q-Mark Council: Q-Mark Elite Brand Award
(8)The Hong Kong Management Association: “Distinguished Salespersons Awards” for twelve consecutive years
(9)Hong Kong Awards for Industries: Customer Service Certificate of Merit
(10)China Organizing Committee: “Successful Design Award” from the “Successful Design Awards
(11)China Enterprise Reputation & Credibility Association: “PRC Consumers’ Favourite Brands”
(12)Guangzhou Daily and Ming Pao Daily News: “Hong Kong and Macau Merchants of Integrity Award” for two consecutive years

Other service certifications obtained include:

(1)“Hong Kong Q-Mark Service Scheme” certification
(2)“Quality Tourism Services Scheme” certification
(3)“No Fakes Pledge Scheme” certification

Vision / Mission


To be the innovative home solutions leader, for quality home furnishings, lifestyle products and services.


Delivering value-for-money solutions that help our customers care for their families and themselves.

Core Values: We CARE

C - Create customer satisfaction

Our success hinges on customer satisfaction and how best we listen to our customers. To set us apart from the competition, we aimto exceed customers’ expectations through innovations and service excellence. Our goal always remains loyal and delighted customers.

A - Activate and integrate design, health, safety and environment

Lifestyle should never be sacrificed for health, safety and the environment. We combine aesthetic appeal with well-being through innovations and care.

R - Redefine andrationalise space management

“Never settle for limited space!” We design our products with the aim to maximise and optimise the limited space for customers to enjoy life. We lead the market by offering innovative and timely solutions to enable customers with unlimited possibilities in limited home spaces.

E - Enable employee greatness

In line with our company motto to “CARE for Your Family”, we nurture a proactive and passionate corporate culture to: foster career ownership and self-development; and encourage communication at all levels at all times.


Contact Us

CRMG Holdings Limited

28/F, Manhattan Place, 23 Wang Tai Road, Kowloon Bay, Hong Kong

Tel: (852) 2287 8888

Fax: (852) 2287 8000

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