Founded in 1986, CASH Retail Management Group (CRMG) offers a diverse portfolio of premium brands that satisfy our customers' lifestyle needs through a blend of operating efficiency, effective use of technology, and talented people. We build our competitive advantage by achieving economies of scale through our single operating platform. Businesses comprise sourcing, retail and wholesale distribution of quality products.

Pricerite is the largest home furnishing specialist in Hong Kong. With our comprehensive network of outlets, we are committed to offering a quality shopping environment, great value-for-money products and services that exceed customer expectations. We also strive to foster a caring culture for our customers, associates, vendors, communities and natural environment.

To facilitate Pricerite's business development, we have recently launched our new corporate identity in 2010. We have also introduced a series of new products and services to tailor for customers' needs.

We attain leadership by innovation - innovation in our product mix, merchandising, store layout and entire market strategy in home improvement product retailing. We deliver through a balanced fusion of technology and people. We utilise technology to enhance product delivery, operating efficiency and ultimately our logistical strength.

Pricerite is known for its relentless effort in enhancing customer satisfaction, which is acknowledged by obtaining various accreditations, such as the Premier Service Brand from the Hong Kong Brand Development Council, the PRC Consumers' Favourite Brands Campaign 2008 from the China Enterprise Reputation & Credibility Association (Overseas) Ltd, and the Distinguished Salespersons Awards from The Hong Kong Management Association.

For further information, please visit www.pricerite.com.hk.